DC WORLDS COLLIDE

Role: Director of Art | Warner Bros. Games Boston

Our colleagues at Warner Bros. Games San Francisco asked for app store optimization support on their new game, DC Worlds Collide. The challenge: make the team's exceptional DC character art stand out in a crowded storefront. After a quick concept phase, I proposed a bold direction that pulled the characters out of their comic panels and into the spotlight, literally breaking free of the frame. Once the new screenshots went live, organic downloads jumped significantly.